Welcome at the Beer Advertising Museum

Du1 Custom 3      NL1 Custom 3


Near the center of Breda ( the Netherlands), Haagweg 375, you will find our Beer-Advertising-Museum.

This museum shows a permanent exhibition of mainly enamel signs (+/- 1000 pieces) and antique posters of old beer adverts. It is said to be the largest collection in The Netherlands or perhaps in Europe.

Enamel signs, posters, an old lorry, brewery machines, but also neon lights, glasses, beer labels, ash-trays, and beer mats are being shown; all dated in the period from approximately 1900 till 1960. During the '60 the way of advertising changed enormously!!


Furthermore a very beautiful old tap and an old pub furniture will draw your attention. Most museumitems originally come from countries such as Belgium, (Northern)France, Germany, Ireland, Great-Britain and of course The Netherlands.The museum counts several floors full of antique 'stuff'. 

022 BABA Aschaffenburg-foto 021 Hengelosche Bieren-foto 022A Guinness-foto 


You are very welcome to visit us on Sundays between 11hrs in the morning and 23 hrs in the evening. For groups (20 people or more) you may contact us to arrange a visit on any other day of the week. It is also possible to have a (or several different) beer(s). We offer 35 different brands (also soft drinks and wine are available). This all is being served in the old fashioned café- interior.

The entrance is free!


During the summer months you can enjoy your drinks in our special, cosy beer garden.

Once or twice a month we have live-folkmusic on Sunday afternoons.


They all start around 17:00hrs and for our dates of music just click here.


011 het cafegedeelte-dia
012 Decap tussen de jukeboxen-dia
012A De Biertuin-dia
013 Pianola Orkestrion-dia
014 Museumoverzicht-dia
015 Hoekje in de tuin-dia
016 Amstel en Heineken-dia
017 Heineken Lichtreclame-dia
018 Voorzijde Museum-dia
019 Heineken
020 Affiche 3 Hoefijzers Bokbier-dia


 There are several photos and pictures all over this site. If you want to enlarge them, just click and you'll get a rough idea of what our museum looks like. For questions or remarks you may contact us on one of following ways:


Bierreclame Museum (Beer Advertising Museum)

Haagweg 375

4813 XC Breda (The Netherlands)